Tuesday, April 26, 2011

Testimonials, The Gold Nuggets of Marketing - by Patty Mooney


Some gold nuggets from Alaska.

Image via Wikipedia
"Hooray! The video's approved & all done! It looks amazing, you did such a wonderful job with it, you are the absolute best! Thank you so much!"


These are the words that every video producer, camera operator and editor loves to hear! A testimonial like this, in addition to stroking your ego, can also work on another important level. This and other glowing quotes can go into a collection of Client Testimonials which you can then show to potential clients in your quest to generate more work. Start collecting them from your satisfied, ecstatic clients. Do it while your good job is still fresh in their mind.



If you have a LinkedIn account, request testimonials from your LinkedIn contacts (if, indeed, you have worked together - otherwise, don't) and then don't just park them there, spread them around. Add these testimonials to your website, sprinkle liberally in your emails, and on your brochure. Don't be shy about blowing your own horn.



The way to a client's heart these days is with proof from others that you can do what you claim you can do. A collection of good testimonials is like a little sack of gold nuggets that just keep on aggregating.



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