Recently I had the golden opportunity of being a "fly on the wall" as a bevy of Thought Leaders spoke their minds about social network marketing, SEO and all the nuts and bolts of the Internet. The Online Marketing Summit came to San Diego a couple of weeks ago and our video production company, Crystal Pyramid Productions, videotaped interviews of about three dozen people who are involved in Internet marketing.
Keep in mind that the Internet is the single greatest change to the way information is 
Image via Wikipediacommunicated, since television. According to author, Al Ries, "The Internet is a new medium and we don't get very many new media. Before the Internet, the previous “new” medium was television. So over a course of history, you can see that “new” mediums took a long time to develop. First there was the printing press created by Gutenberg several centuries ago, which gave us the printed book and the periodical (which includes both newspapers and magazines). Then several hundred years later, we got radio and finally television, and now we have the Internet. Every medium changes society. One may ask, “What is the key consequence of the Internet?” It’s the first global medium. You see, radio, television, newspapers, magazines, books… they all are basically national. We have books published in Germany, Spain and many different countries. But each of those editions is published by different people in different forms and unique to those various countries."
Image via Wikipediacommunicated, since television. According to author, Al Ries, "The Internet is a new medium and we don't get very many new media. Before the Internet, the previous “new” medium was television. So over a course of history, you can see that “new” mediums took a long time to develop. First there was the printing press created by Gutenberg several centuries ago, which gave us the printed book and the periodical (which includes both newspapers and magazines). Then several hundred years later, we got radio and finally television, and now we have the Internet. Every medium changes society. One may ask, “What is the key consequence of the Internet?” It’s the first global medium. You see, radio, television, newspapers, magazines, books… they all are basically national. We have books published in Germany, Spain and many different countries. But each of those editions is published by different people in different forms and unique to those various countries."Thought Leaders at the Online Marketing Summit all keyed in on just a few potent facts:
- Content is King, and Data is the New Currency. Take your content and create new and different content out of it. Transcribe a video and turn that content into a White Paper. Write an article about how you transcribed your video and turned the content into a White Paper. Make ten smaller videos out of one large one. I think you get the idea.
- SEO - Search Engine Optimizaton is ultra-important and companies serious about ranking high on Internet search really need to have an employee dedicated to optimizing their site(s). News flash for young people fishing for a career: there's now a dearth of SEO experts and the field is wide open.
- Mobile applications are "The New Gold Rush." If you look at your web page analytics or insights, you will see how much traffic you are receiving from mobile applications. This traffic is on an upward slant.
Think about how knowing these gold nuggets of information can help you with your business.
Photos by Mark Schulze, Director of Photography, Crystal Pyramid Productions
Top Left Photo:
Aaron Kahlow, Chairman and Founder, Online Marketing Summit
Andrew Goodman, SES Advisory Board & President, Page Zero Media
Ray "Catfish" Comstock, Director of SEO, businessOnLine
Bruce Clay, SEO Speaker, Consultant and Instructor
Anne Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Top Right Photo: "Fly on the Wall," Camera Operator, Patty Mooney, Crystal Pyramid Productions
Ray "Catfish" Comstock, Director of SEO, businessOnLine
Bruce Clay, SEO Speaker, Consultant and Instructor
Anne Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Top Right Photo: "Fly on the Wall," Camera Operator, Patty Mooney, Crystal Pyramid Productions
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